Following “Sky Full Of Song” and “Hunger,” Florence + The Machine just shared a third new song from their upcoming fourth album, High As Hope. With only one week to go before the album drops on June 29th, “Big God” is the most impressive song we’ve heard yet. While the first two singles were delicate and empowering respectively, “Big God” dives into that other side of Florence + The Machine we love so much: It’s a song that starts off unassumingly minimalistic, but it quietly grows into something epic and intricate. It sneaks up on you so that the horns and crashes that join in later catch you by surprise.
Lyrically, it tackles a subject so many know all too well: ghosting. As Florence Welch told DIY:
“Big God was written about that feeling when someone has not replied to your text, the modern phenomenon of ‘ghosting’ which is one of my favourite words but not my favourite feeling. I was describing it to someone and they said to me “you need a big god,” as if the need in me were so cavernous it would take something enormous to fill it. Probably something bigger than a text message.
She also talked about how to music video for “Big God” came about:
It’s always been a very physical song, I saw a dance piece in my head as I was writing it, so to co choreograph something with Akram Khan was a huge honour. Autumn de Wilde fully understood what I was trying to do. The power of the desire within the void. Left with yourself to rage and wonder. And really it is yourself you are raging against. Not the ghost.
Choreographer Akram Khan also spoke about the video:
For me, this encounter with Florence and her powerful song somehow navigated itself towards the element – water. But the direction of the dance also became a resistance to all things that wish to oppress, a sort of protest dance and yet a celebratory one towards a new found freedom.
Indeed, the video centers on Florence Welch and a group of women dressed in sheer, brightly colored skirts. They dance and pound the air as their images are reflected in the water at their feet. With its black backdrop, shallow pool of water, and vivid colors, it’s a visually stunning video for an audibly stunning song.
Watch the music video for “Big God” below. It was directed by Autumn de Wilde, choreographed by Florence Welch and Akram Khan, and produced by Somesuch.
“Big God” will appear on Florence + The Machine’s upcoming album High As Hope, due out on June 29th. You can stream “Big God” on Spotify or download it from iTunes now. You can also pre-order High As Hope; check out all the digital and physical preorder options here. Pre-orders come with instant downloads of all three singles.
You can also look forward to seeing Florence + The Machine live this year! The band has a few dates in Europe and North America this summer, with a full tour kicking off in September and extending well into 2019. Check out all of the tour dates and get tickets before it’s too late!
Enjoy the new songs as we count down the final days until High As Hope is out. Keep checking back here for all the latest Florence + The Machine news.