Lana Del Rey’s album Norman Fucking Rockwell came out four months ago. Following numerous singles and music videos, Lana is now gifting fans with a 14-minute music video for three of the album’s songs: the title track, “Bartender,” and “Happiness Is A Butterfly.” The music video feels like a companion to the 2018 videos for “Mariners Apartment Complex” and “Venice Bitch,” as it features a lot of the same footage.
The video starts with “Norman Fucking Rockwell,” a definite highlight on the album that’s both beautiful and flippantly caustic. We watch as Lana sits at a piano in her living room, singing the song’s lyrics as she plays. She then heads into her backyard, resting on a hammock before sitting by the pool. Her sunglasses are portals to other scenes, and they help move us to the second song of the video.
“Bartender” is a fun song that tells an interesting story, but it’s the weakest track on the album. It also gets the most juvenile footage here. Lana and her friends drive around in their truck, throwing food and drinks at an undercover cop car as the police chase after them. It ends up turning into a harmless food fight between the girls and the two policemen. This day of shooting also provided much of the footage used in the “Venice Bitch” music video.
Finally, we move on to “Happiness Is A Butterfly,” another melodic and lyrical highlight on the record. The footage here will look especially familiar: nearly all of it was used in the “Mariners Apartment Complex” video. But Lana and her friends are clearly mouthing the words to “Happiness Is A Butterfly,” not the 2018 lead single. The imagery also works better for this song, with butterflies resting on the girls’ fingers.
Lana’s sister Chuck Grant directed the video, while Lana herself did editing. It offers homemade charm and simplicity, and includes cute animations added to the raw footage.
Watch the music video for “Norman Fucking Rockwell,” “Bartender,” and “Happiness Is A Butterfly” below:
All three songs appear on Lana’s latest album, Norman Fucking Rockwell. You can stream or buy the album from all the main music providers here.
Norman Fucking Rockwell & Recent Songs
Lana just released her new album four months ago. Following a host of singles – “Mariners Apartment Complex,” “Venice Bitch,” “hope is a dangerous thing for a woman like me to have – but i have it,” her cover of Sublime’s “Doin’ Time,” and “The Greatest” and “Fuck It I Love You” – plus plenty of teasing and a live debut of “How To Disappear,” Lana finally released Norman Fucking Rockwell on August 30th.
It’s an excellent album that blends the best of Lana’s talents while pushing her ever forward. Read our full track-by-track review here.
Ever generous with her music, Lana released two additional songs on August 9th, although neither appear on her new album. She wrote “Looking For America” following the back-to-back shootings in the US in the first weekend of August. Lana then released the song just a few days later. Lana also recorded a cover of “Season Of The Witch” – originally by Donovan – for the recent Guillermo Del Toro film, Scary Stories To Tell In The Dark.
Finally, a few weeks ago, Lana also joined country singer Kacey Musgraves for a performance of “I’ll Be Home For Christmas” – watch it here.
Never one to wait long between albums, Lana is already talking about future projects and even has titles planned out. Yesterday, Lana announced plans to release a spoken word album on January 4, 2020. Proceeds from the poetry album will benefit Native American organizations.
On the day Norman Fucking Rockwell came out, Lana suggested that her next studio album will be called White Hot Forever. It may come out sometime in 2020. More recently, Lana mentioned her idea to release of a covers album someday, one she would title Pacific Blue.
In addition to the future albums, Lana also has a film scoring project coming up, which will gift fans even more music. She’s composing for the upcoming film adaptation of Lewis Carroll novel Alice’s Adventures In Wonderland.
And on top of all that, don’t forget Lana’s poetry book, Violet Bent Backwards Over The Grass, which should be out any time now…
More From Lana
Enjoy the new 3-song music video and Lana’s new album, Norman Fucking Rockwell. And get ready to learn more about her next albums – the spoken word album, plus White Hot Forever and Pacific Blue – as well as well as her upcoming film scoring project and poetry book. We have plenty to look forward to; Lana really is the most generous artist of our time! What a time to be alive.
As always, keep checking back here for all the latest Lana Del Rey music news.
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