The Weeknd Connects Past with Present in “Snowchild” Music Video
The Weeknd’s recent album, After Hours, has been one of the highlights of 2020 so far. Following several music videos that told a complete story, from “Heartless” to “Until I Bleed Out” – plus remixes of “Blinding Lights” and “In Your Eyes” – The Weeknd is back with an animated clip for “Snowchild.” A more introspective and mellow song, its video walks us through The Weeknd’s full career to date.
“Snowchild” has a gentle start before percussion crashes in. The Weeknd reminisces about dark moments when he was just 16, those troubles helping pave the way for his rocky adulthood. The melody is flatter, and the R&B tune stays low and moody. Our only respite comes from futuristic blips and a sunny pause for laughter and the sound of birdcalls. This is a harder song that may take some more time to settle, but lyrically, it dives into some deep and earnest territory.
The new animated music video follows The Weeknd through each of his album eras, starting with his mixtape trilogy. Fans will recognize not only The Weeknd’s different looks (his hair is usually a clear giveaway), but also the various characters and imagery that accompanied each era. He walks through a house of balloons, encounters the creepy man from the music videos for “The Hills” and “Can’t Feel My Face,” then ends up in his mansion with panthers and glowing crosses. A colony of bats carries him away until he walks all the way to the casino that kicked off the After Hours era. It’s a great video – especially for longtime fans – that matches the lyrics well.
Watch the animated music video for “Snowchild” below:
You can hear “Snowchild” and more on all versions of The Weeknd’s new album, After Hours. Stream or buy the album from all the major music providers here.
In addition to the singles “Heartless,” “Blinding Lights,” and “In Your Eyes,” The Weeknd also shared the title track as a promo single, performed the ballad “Scared To Live” on SNL, and shared a music video for “Until I Bleed Out.”
Early in May, he also shared a music video for his “Blinding Lights” remix with Chromatics. Soon after, we got one for the remix of “In Your Eyes” featuring Doja Cat.
The Weeknd in 2020
The Weeknd had a huge After Hours tour planned for this summer, but alas, COVID-19 struck and ruined the year for us all. The tour has been tentatively postponed for 2021.
Enjoy the new music video for “Snowchild,” and be sure to hear the full After Hours album. Maybe read our review while you’re at it? Keep checking back here for all the latest music news on The Weeknd.
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